Selective Focus Posts

Selective Focus: Carli Vergamini

Carli Vergamini takes old jackets and other items and re-purposes them into a wild variety of accessories. A quote on her website reads “the best fashions are fringey & up-cycling is cool.” In this week’s Selective Focus, we get an introduction to what she’s doing. It’s worth a deeper dive into her blog, where she frequently makes updates about what she’s working on, and she highlights other businesses that she admires in a series she calls “Biz Crush.”

CV: My main medium of choice is leather. Specifically, re-purposed from vintage leather jackets. It happened as a mistake — I was fresh out of college and didn’t know what I was doing with my life. All I knew is that I wanted to make stuff, but I didn’t know where to buy the materials I needed to make the stuff I wanted to make. So I did what I typically do and got resourceful. I bought the first leather coat I could find at Goodwill, took it home and cut that baby up to smithereens.

Selective Focus: Mary Reichert


This week, Mary Reichert talks about how she stumbled into the art of felting and textiles. She’s become passionate about the craft, and has even gone to live in Central Asia to learn more about the history and techniques.

MR: I work with wool, making felt. How this came to be feels like an incredible mystery and also the most natural thing to happen. When I speak about felt-making I light up; I feel connected with the world. I have been most at home in my life working with a group of people making large community rugs. I did not grow up making things, surrounded by animals or wool, or ever imagine myself involved with fiber.

Selective Focus: Michael Smisek

Michael Smisek is a designer and artist whose work would be hard to miss around here. He and his wife operate the DLH Clothing company, and also Šek Design, where they have worked with a number of high-profile clients in the area.

MS: I primarily work as a graphic designer but my background is in drawing and painting. I have a degree in Fine Art from UMD and I find that a lot of my work still takes on a ‘painterly’ quality – especially when designing posters and other collateral for print. I tell all of my clients that I begin every project with open ears and a pencil in hand. I know it sounds corny but it’s absolutely true. Some designers jump right on the computer and use Photoshop tricks and things before truly thinking through the goals or issues that a client faces. If you look at our Šek logo, you can see that the accent above the ’S’ actually doubles as the tip of a pencil.

Selective Focus: Emily Krueger

This week, illustrator Emily Krueger tells how she began to incorporate digital techniques into her painting and drawing styles, as well as how she has looked for a wide variety of opportunities to get her work out there and make her own job.

EK: My professional training is in graphic design and fine art (specifically, oil painting). I’ve dabbled in most mediums; watercolor, acrylic, drawing, graphic art, pastel, and colored pencil. As an illustrator, my main medium is a mix of pencil drawing and digital painting.

Selective Focus: Duluth Women’s March

Hundreds marched down First Street in Downtown Duluth today during the second annual Twin Ports Women’s March. Featured here are a few select images from Instagram.

Selective Focus: Samantha Nielsen

This week, we hear from watercolor artist and urban sketcher Samantha Nielsen. Also, this week we have a first, a Selective Focus artist teaching on Skillshare. Read on to hear her story and get the preview for her Skillshare class.

SN: I work in watercolor and ink with a style that many describe as ‘whimsical’. My artistic journey started after my third year of college, when I switched my major from music education to art education. I went into some of my first art classes feeling as though I didn’t have my own artistic voice, and I had very little experience, so all of the mediums were new to me. The first year was spent experimenting and learning the basics, but the following year a project for my illustration class is really what made me feel at home with watercolor and ink. We were instructed to completely fill a sketchbook throughout the semester, but we could only use permanent materials (so no pencils or erasers). This is where my love for watercolor and ink began, and this project really challenged me to step out of my comfort zone.

Selective Focus: Alison Aune

Alison Aune is an award-winning painter and educator who paints large-scale works that combine intricate Nordic-style patterns, portraits and mixed-media techniques. This week Alison goes in-depth about her style, her inspirations and even her favorite paint brush.

AA: I studied painting as an undergrad and graduate student. In 1984 I received a BFA in painting and a teaching license in art education from the University of Massachusetts in Amherst where I am from, my dad was a professor of philosophy at UMASS and is currently emeritus, and I received a masters degree in painting from UMD (1987) and a PhD in Comparative Arts from Ohio University in Athens (2000). In graduate school I changed from oil paint to acrylics because I needed the paint to dry quickly!

Selective Focus: Krista Pascoe

Portrait photographer Krista Pascoe talks about how she stumbled into photography at Denfeld and has turned a long-time hobby into a career.

KP: I am a local professional photographer specializing in portrait work. My main focus is weddings, seniors, families and sports. I came into photography by accident a long time ago. When I was attending Duluth Denfeld, I was accidently put into the yearbook class due to a scheduling error. They tossed me on the photography team. Back then, we used chemicals and dark rooms to develop our work, and I was immediately intrigued with the process. As digital has come along, I view the advancements in photography technology a nice complement to the artistic side of my work. I enjoy all aspects of photography from the people, the creativity, the editing and post-processing. I even do some graphic design at the end stages.

Selective Focus: #duluth

A quick end-of the year view of other views of #duluth.

Flying over Duluth on my way back west.

A post shared by Michael E. Grass (@mike_grass) on

Selective Focus: Natalie Salminen Rude

Natalie Salminen Rude works in a variety of mediums, and recently opened a studio/gallery in the Woodland neighborhood. She tells how her varied interests come together in her work.

NS: I work in a host of mediums which all wonderfully inform each other. Encaustic, oils, photography, haiku — each process shapes the other. There’s this constant hum of cross-pollination that happens in my studio. I think curiosity and a fascination with connection are the forces that propel me to do the work I’m doing. And beauty. Always on the hunt for beauty.

Selective Focus: #lutefisk

It’s a Northland tradition. Show your heritage runs deep enough that lutefisk is no big deal, or as a young, hard-driving journalist, prove you’re brave enough to venture into the depths of a Lutheran church basement to try it for the first time.

Selective Focus: Sugar on Top Sweet Shop

Kristina Amys makes elaborate, detailed cakes and baked goods. After stumbling into success with her decorating skills, she left her corporate job to build a business based on food and art.

KA: My main medium is sugar! Whether it’s buttercream, fondant, gum paste or chocolate, I make art out of food! How cool is that job right? I actually started decorating cakes in 2009 when I was planning a very special baby shower for a dear friend. I had my heart set on a very specific cake and after much debating decided to take a stab at it myself. It turns out I was pretty good at it and I uncovered a hidden talent that I didn’t even know I had. After that word of mouth spread like wild fire and people started asking me to make cakes for their special occasions. Never in a million years did I think I would be making cakes for a living!

Selective Focus: Dudley Edmondson

Dudley Edmondson is a photographer, videographer, writer, and a proponent of the great outdoors. This week in Selective Focus, he talks about what drives him to dig into a project, and some of the special projects he has worked on.

DE: I like to think of myself as working in many mediums from video, still imagery, written and spoken word. Media is my medium. I have always been a visual learner though. It’s very obvious to me that my brain translates a lot of things I hear or read into images for me to be able to fully understand and comprehend. I particularly like good writers (Ernest Hemingway, Kurt Vonnegut) who can create visuals in my brain with their writing style. Unfortunately I don’t think I have that gift yet but I am always working on it.

Selective Focus: #galesofnovember

A handful of posts remembering the 42nd anniversary of the Edmund Fitzgerald sinking (November 10, 1975), and honoring the power in the big lake.

Selective Focus: Phil Davidson

Phil Davidson is a designer who co-owns Creative Arcade, a design and marketing studio with Jeff Ruprecht (featured previously). He talks about what makes him eager to get to work every day, and how their company is growing.

PD: As a business owner, I have to wear many hats, but at my core I’m a graphic designer. As a graphic designer I get to work in mediums ranging from print to web/digital to motion graphics/video and beyond. To me, the variety of work and mediums is what makes this industry so exciting. Professionally, I’ve been working as a designer for over fifteen years.