Former Fitger’s Brewhouse master brewer and current Bev-Craft lead consultant Dave Hoops will open a beer hall in the Waterfront Plaza building in Duluth’s Canal Park business district. Hoops Brewing will occupy the former Timber Lodge Steakhouse space at 325 S. Lake Ave., opening in spring 2017.
“I’ve always wanted to build a boutique brewery and I’m doing this the way I dreamed of doing it,” Hoops told The Growler magazine, which broke the story before Hoops Brewing issued a news release. “I don’t have any aspirations of being real large. I want to be a destination beer hall, really servicing local, very limited distribution.”
The news release from Hoops Brewing notes the brewery will operate a small system geared toward serving the on-site 250-seat beer hall. In total, Hoops will occupy a 9,000-square-foot space inside a historic brick-and-exposed-timber space on the water’s edge of the Duluth Harbor.
The Waterfront Plaza, also known as the Meierhoff Building, was designed in two sections and constructed in 1900 as headquarters for the Marshall-Wells Hardware Company, one of the world’s largest hardware wholesalers. In its prime, Marshall-Wells produced 40,000 products and had annual sales of nearly $100 million. The company liquidated in 1958 and the building sat vacant until the Meierhoff family bought it in 1966.
Hoops Brewing will share the first floor with Suites Hotel, which also occupies the second, third and fourth floors. The sixth floor and part of the seventh floor are condominiums. The Duluth branch of Barr Engineering occupies the fifth floor and parts of the seventh floor.