Since the subject of Henry Brick came up in the “Bring back the bricks!” post, I thought I’d offer some background by way of a retrospective article I wrote 15 years ago for the Budgeteer News.
The man who saved downtown
By Paul Lundgren
Budgeteer News
June 1, 1997
The bricking of Downtown Duluth’s First Street in 1984 created traffic problems, parking hassles and unpleasant noise and dust. Retail shoppers took their money elsewhere. Superior Street was next on the bricking list in the summer of ’85, and business owners feared the effect on business would be similarly disastrous.
Then came Mr. Henry R. Brick, clad in overalls, flannel shirt, black bowtie, hard hat and horn-rimmed glasses. He starred in 38 television commercials that summer, encouraging shoppers to “come on down and jaywalk” through torn up Superior Street. They did.
Henry Brick quickly became one of the most highly recognized people in Duluth. When the construction was finally completed and the future of downtown secure, he disappeared – like any superhero would.