NorShore?
Duluth’s NorShor Theatre is a bit of a copyeditor’s headache. People often misspell NorShor as “NorShore” or they fail to render the S as a capital letter. And since its proper name uses the British version of “theatre” and Americans prefer “theater,” we end up with numerous ways to screw up two words.
Apparently NorShor was being spelled wrong right from the start — or “NorShore” might have even been what was planned for the original spelling before someone decided to shorten it up — because an old sketch of the building, shown above, includes an E that never made it to the building’s tower or marquee.