Duluth deserves better than a mismanaged tourism marketing contract
The city of Duluth is at a crossroads with its tourism marketing. After years of underwhelming performance from an out-of-town marketing firm, city leaders promised a better process and outcome this time.
City mismanagement, however, undermined that commitment. A poorly-planned and hastily-executed request-for-proposal process, confusing guidance and unnecessary delays have left Duluth with a troubling outcome: A recommendation to hire another out-of-town agency with no knowledge of the city’s tourism industry and significant client conflicts to lead Duluth tourism marketing for the next two years.
