The new Low documentary got a mention in USA Today‘s pop culture blog “Pop Candy” yesterday, written by uber-cool pop junkie Whitney Matheson.

‘Low Movie’: Indie band gets its own doc

Here’s the writeup:

Despite having been together for 20 years, the band Low has managed to remain pretty under the radar. This year the lo-fi Sub Pop artists are being celebrated in a documentary that looks as good as it sounds.

Low Movie (How to Quit Smoking) is directed by Phil Harder, who has been documenting the band for the last two decades with a 16mm camera. His film includes lots of never-before-seen footage from the band.

I admire Harder’s dedication to getting a good shot – which sometimes means persuading the band to get on frozen Lake Superior when there’s a 30-below wind chill.

Low’s latest record, The Invisible Way, was released earlier this year. Last week Pitchfork debuted a compelling performance video for the song “Clarence White.”

Low Movie screens July 29 in New York’s Film Society of Lincoln Center before showing in more than 20 cities, including San Francisco, Boston, Los Angeles and Portland, Ore. For screening info and more, head to the official site.