[Editor’s note: For this week’s essay we’ve once again pulled out a relic from the archive of Slim Goodbuzz, who served as Duluth’s “booze connoisseur” from 1999 to 2009. Twenty years ago the 3rd Rock Bar at 1201 Tower Ave. held weekly wet T-shirt contests. The Sultan of Sot was there to document the action for an article that appeared in the April 19, 2000 issue of the Ripsaw newspaper.]
The 3rd Rock Bar is Superior’s newest nightclub. It is a hard-rock venue, similar to the old Pacific Club, where Metallica cover bands and easily deceived women gather to negotiate unwanted pregnancies. Connected to 3rd Rock is the Bourbon Street Blues Saloon, which was completely patronless when I peeked in the window.
Every Wednesday night, 3rd Rock hosts a wet T-shirt contest. This is an excellent marketing choice because the type of person who really enjoys a wet T-shirt contest is also the kind of person who really enjoys doing the same thing every Wednesday night.