Perfect Duluth Day's Gift Guide will be published on Nov. 25. It's like any post on the site, so you can't buy advertising specific to that post; the ad would run on every page of the site.

Pretty much every print publication around has some sort of gift guide, too, but advertising costs money. Ain't nothin' cheap.

Everything is expensive. Emily's hats are expensive. Tim's records are expensive. Ads on PDD are expensive. Ads everywhere else are expensive. We're all trying to pay the bills, yo.

Emily and Tim can explain how much work they put into the stuff they sell and what a struggle it is to make a livelihood doing what they do. Ain't no different here.

Right. I'm not suggesting you should buy an ad, I'm just saying that there's a certain amount PDD has to charge for advertising in order to make it worthwhile to sell it.

PDD could reorganize its system and sell you a thumbnail-size ad at the bottom of every tenth page for $10, but that wouldn't do anyone any good. 

If I told you I have a low income and only need a hat on Tuesdays, you wouldn't offer to drive out to my house and drop off a hat on Tuesdays and pick it up on Wednesdays at the rate of $10 a week in order to create a new revenue stream for yourself.

PDD already has some of the lowest advertising rates in the market. Dropping them any lower would kill us.