Amazon cuts off Minnesota affiliates

News release from “Shelf Awareness.” Do you think this has more than anecdotal Duluth impact?

Amazon cuts off Minnesota affiliates

With Minnesota’s online sales tax law due to take effect July 1, Amazon has played a familiar card by cutting ties with 5,200 members of its Associates program in the state, the Pioneer Press reported. The online retailer has previously taken comparable action in other states that passed similar legislation.

In an e-mail to the affiliates, Amazon restated its current position that while it does not oppose collecting online sales tax, the company believes “Congressional legislation is the only way to create a simplified, constitutional framework to resolve interstate sales tax issues, and it would allow us to reopen our associates program to Minnesota residents.”

On May 23, Governor Mark Dayton signed Minnesota E-Fairness legislation, which the state has estimated will generate $5 million in new revenue, the Star Tribune wrote.

18 Comments

Don Ness

about 11 years ago

If they're not opposed to paying the tax, then they wouldn't take this drastic step.

Our local retailers pay sales tax, property tax, employ local people, and are engaged in the community. Amazon is able to avoid much of the overhead because of its business, which is fine -- but the government should not further disadvantage bricks and mortar businesses by allowing Amazon to sell its products without the tax that pays for state services like airports, streets, and bridges that Amazon relies upon to get its product to its customers.

Dorkus

about 11 years ago

As much as I love the fact that I don't have to pay taxes for most of these items on Amazon, it is high time we start. 

Closing the interstate tax loophole on internet sales was simply the right thing to do and as Mayor Ness stated, our local businesses deserve a fair playing field. 

Considering much of the items sold on Amazon are fulfilled by smaller businesses, I can't believe they are taking this kind of stand over the state's decision. If anything they should be taking a moral stand and making everyone pay taxes rather than just those that are in-state.

Bryan Hansel

about 11 years ago

I appreciate what both Mayor Ness and Dorkus are saying. Amazon.com and the 1000s of other online retailers should collect sales tax. I absolutely agree. Amazon counts for 25% of all Internet sales, but a law shouldn't just target them, it should also apply to the 75% of other online retailers, including those based in the state of Minnesota that don't collect sales taxes in other states.

But, Amazon isn't the only business that is dropping its Minnesota website advertisers. I live in Grand Marais and run a website business that depended on advertisement such as this. Amazon was one of my clients, but not my biggest client. My other clients have dumped me as well so that they don't have to collect sales tax from Minnesotans. (Please, note that according to Minnesota law that you are already required to pay taxes on your online purchases. If you don't, you're breaking the law. Both of you paid those taxes last year, didn't you? I did.)

Not only did Amazon and my other out-of-state clients stop doing business with me, it happened to 5,200 Minnesotan businesses. Some of those businesses brought in over $1 million a year in revenue from out-of-state sources and they had 100s or 1000s of advertising clients. Most of those clients are dumping everyone in Minnesota. This Affiliate Nexus Tax is putting almost all of those 5,200 businesses out-of-business.

Those 5,200 Minnesotan-owned businesses generated over $500 million a year and paid $35 million a year in state income taxes. The Affiliate Nexus Tax was estimated to bring in $5 million to the state, but I think they underestimated the number of online retailers that would pull out. In other states that passed an Affiliate Nexus Tax, sale taxes actually went down and not up.

Now, think about this. Because these 5,200 businesses lost their clients, they won't be able to produce income. In other states, 1/3rd left the state (Governor Walker in Wisconsin is welcoming them with open arms), 1/3rd went out of business and 1/3rd downsized. If we just directly correlate the lost income tax to these numbers, Minnesota is losing $23.3 million in income taxes.

So, if we take the $23.3 million lost in income taxes and subtract the overly optimistic $5 million gained in sale taxes, Minnesota is actually losing about $18.3 million in revenue. It's likely much higher than that, because the companies that make the highest proportion of the revenue are more likely to leave the state.

But worse, the law devastated 5,200 businesses in the state. Some will leave and never return. Some such as me will downsize or sell out to an out-of-state buyer. Personally, it feels like getting laid off. I feel and have heard other Minnesota bloggers and marketers feel that they are helpless and don't know what to do, because they loss of income is so significant that they won't be able to pay their bills. Luckily for me, I own two other businesses in Minnesota, so while I'm really going to have to cut back and watch the budget, I'm not completely ruined. I know someone who quit her job last year, because her blog was making $3000 a month from Amazon and other companies that have now stopped doing business with her. She's ruined.

Now, we can blame Amazon and the 1000s of other business that dropped Minnesota websites and say that it is their fault or we can blame the legislators who knew this would happen. I explained it both to Bakk and Dill who are mine reps, but they voted for this anyway. They voted to put 5,200 businesses out of business.

Worse still: It isn't even clear that this law is constitutional. It was ruled unconstitutional under the Commerce Clause of the U.S. Constitution by Judge Robert Lopez Cepero on April 25, 2012 in an Illinois Circuit Court. That lawsuit needs to work its way to the U.S. Supreme Court, which leaning the way it does, is likely to rule that Affiliate Nexus Laws are unconstitutional. But before that happens, it'll have killed this business model in Minnesota. It's also likely that lawsuits will happen in Minnesota.

So, what can be done?

First, eliminate this law in the state before it causes more harm to the 5,200 businesses that if affects. Or, put it on hold until it's known to be constitutional or not at the Supreme Court.

Second, get the U.S. House of Representatives to pass the Marketplace Fairness Act, which already passed this year with overwhelming bipartisan support in the U.S. Senate. It's in committee in the House right now.

When the Marketplace Fairness Act passes, it levels the playing field across the nation in every single state. It also forces states to simplify their sales tax codes, so retailers in other states don't have to wade through complicated and confusing tax codes. Minnesota already meets the new standard, so it makes it easy for Minnesota retailers to collect sales taxes in other states.

Until that passes, the only thing that the Minnesota Affiliate Nexus Tax accomplished was to devastate 5,200 Minnesota businesses, drive businesses out of the state and cause a net loss in tax revenue in the state.

Governor Dayton needs to call a special session to protect the businesses that this hurts.

edgeways

about 11 years ago

So... I guess Amazon can essentially write State law then? 

I fully realize I make zero difference to them but it really was the nail in the coffin as far as purchasing anything from them until they stop trying to blackmail the state.

Danny

about 11 years ago

Pardon my ignorance, but what other states have these sorts of laws?  Has Amazon dropped from those states (if any) as well?  I guess what I'm asking here is, what makes Minnesota so special?

Bryan Hansel

about 11 years ago

@Danny - Nothing makes Minnesota special. In every state that enacted an Affiliate Nexus Tax, online marketers lost clients, including Amazon.com. We're talking about 1,000s of online businesses that dropped affiliates -- it's not just Amazon. 75% of online business is not Amazon and most of those companies did the same as Amazon. They dropped affiliates.

There's nothing unique about this state. Minnesota lawmakers knew what happened in every other state, but somehow pretended that Minnesota was a magical fairyland in which it wouldn't happen.

Bryan Hansel

about 11 years ago

@edgeways - No, online retailers don't write state laws. Minnesota lawmakers write the laws.

Businesses can choose to do what they like based on the laws. If the laws are unfriendly to businesses, then they can choose to do business elsewhere. That's what they did in this case.

It's not just Amazon though. 1000s of online retailers, such as Moosejaw, Backcountry.com, Overstock.com, and many more, have dropped their Minnesota marketers because of this law. So if you're going to blame retailers, then you have to blame them as well.

I blame lawmakers who knew that this would happen and choose to destroy 5,200 businesses in the state.

BadCat!

about 11 years ago

This isn't the first time Amazon.com has taken a crap in Minnesota: Battle of the Amazons

andrew

about 11 years ago

These "marketing affiliates" are huge producers of spam, so the news isn't all bad.

BadCat!

about 11 years ago

I'm a marketing affiliate.

mlatsch

about 11 years ago

Repeating what Danny said, at the risk of seeming dense, I'm not entirely clear what Bryan and the other affected business' model is. Is it one of the following, both, or something else entirely? I'm thinking Bryan is talking about #2. 

1) They take orders through amazon.com and fulfill (i.e. ship product) themselves.

2) They host content online linking to amazon.com using an affiliate link (like: https://affiliate-program.amazon.com/gp/associates/promo/buildlinks.html) and collect their cut for paying traffic.

lojasmo

about 11 years ago

There is zero evidence that this development will "devastate" local businesses or drive them out of state. Claims such as these smack of CoC propaganda.

Certainly, if there are to be repercussions to local businesses, it is not due to the new bill, but rather Amazon's reactionary response.


Amazon's claim that the bill is "unconstitutional" is asinine on its face.

Bryan Hansel

about 11 years ago

@mlatsch - It's number two. I link to Amazon.com from my website and drive traffic to them. Then they pay me an advertising fee if the traffic converts to a sale.

@lojasmo - It devastated my local business and many of other people I know. That is if you define devastate as making a living from the income generated by the business to scrambling to figure out how to make a living, because the business no longer makes the money. Plus, it's not just Amazon. It's 1000s of online retailers that dumped their Minnesota affiliates. Many of the retailers, you've probably never heard of. For evidence, just look at other states that passed this same law and you'll see the impact.

A similar law was declared unconstitutional under the U.S. Constitution's Commerce Clause in an Illinois circuit court, so I think that Amazon has some backing to their claim.

Bryan Hansel

about 11 years ago

As an update...

I've had some conversations with a lawyer and from what he says, the way that this law is structured also has the potential to hurt writers, web designers, graphic designers, web hosts or any independent contractors in Minnesota that contract with out-of-state websites that do affiliate marketing. Because these independent contractors form a "nexus" in Minnesota's eyes, they tie the out-of-state website to Minnesota and thus subject that out-of-state business to the nexus tax law.

So, to avoid forming a "nexus" these out-of-state businesses will not do business with these Minnesota web-based contractors.

If you work in one of these areas in Minnesota be careful about who you contract with when looking for out-of-state clients, because you could run afoul of the law and open yourself up to some legal liability.

Bryan Hansel

about 11 years ago

@andrew - You wrote, "These "marketing affiliates" are huge producers of spam, so the news isn't all bad." Some are that's for sure, but not all. I think that if you're a canoeist or kayaker that you'd find my site useful, because it consists of high-quality content written by experienced paddlers and American Canoe Association-certified sea kayaking instructors.

Don't forget about coupon comparison sites, deal sites and many other types of sites. Fat Wallet is one site of this variety. When Illinois passed their tax, Fat Wallet moved from Illinois to Wisconsin.

K. Praslowicz

about 11 years ago

B&H hopped on the bandwagon as well.

Minnesota Affiliates; Based on the new law that Gov. Mark Dayton signed, the Affiliate Sales Tax legislation which requires any vendor, such as B&H Photo, to collect the taxes at the time of purchase. B&H is currently pausing the entire Affiliate Program in the state of Minnesota, and will no longer be paying any referral fees for customers referred to B&H Foto & Electronics Corp by Affiliates from the state of Minnesota. Other e-tailers such as Amazon, Overstock.com etc are also doing the same thing. Just so there is no doubt in your mind, B&H wants to reassure you, that all your commissions / referral fees thru June 30th will be paid in the standard payment method and time frame and this will be your final payment. We are closely monitoring and evaluating the clarification and guidance that is becoming available pertaining to the above mentioned legislation, and based on that, we will decide what the future holds for the program. B&H wants to truly thank you for your time and effort for being one of our Affiliates, and we will keep you apprised of any future developments. We wish you great success in all your future endeavors.

Zedhead

about 11 years ago

So, another example of tax um out of business.

Silly libs cutting their own purse strings again.

How about we spend less, instead of taxing more?

[email protected]

about 11 years ago

So I just want to be clear here:  A set of businesses have an unfair advantage: they are not required to collect sales taxes but instead their customers should, on the honor system, voluntarily report and pay their own sales taxes in April.  These businesses do not need to pay for the infrastructure to collect, account and report/pay those sales taxes (something that does take time, ask any small businessman who has to do it), sometimes to two levels of government, sometimes three (I think St. Paul has state, city and county sales taxes;  I can't remember).  

The legislature passes a simple law:  everyone has to pay their sales taxes.  No one is allowed to shift that labor to the consumers, who almost never comply with the law, anyway.  And we are crying unfair?

How about, instead, no business has to collect sales tax?  Instead, every time you buy something, your retina is scanned so that your sales taxes owed are tracked by the government, and failure to pay them results in jail?

I mean -- either every business is responsible for paying, or every business is not responsible for paying, and so the consumer must pay?

Or, we eliminate the sales tax, which is regressive, anyway, and add to the income and corporate and tourism taxes.

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